July 2016 – Samuel B. Dalton

Portfolio (Scribd.com):

Project Corrections / Time spent: I spent 30 minutes fixing up my letter head design since it was very pixelated. I re-aligned it on the page to be a bit more evenly spaced from the edges. I spent another 30 minutes working on my business card designs since they were also pixelated and I did not like the proximity of all the elements. I then spent an hour fixing my first logo designs. I played around with the color scheme and then put it into grayscale and white with a solid color background.

Message: This is a portfolio showcasing all the work I produced throughout the semester of Comm 130.

Audience: This project is targeted towards potential clients and employers along with Brother Pingel.

Top Thing Learned: I have never used master pages in InDesign before so I learned a lot about how helpful that feature of the program is.

Future application of Visual Media: I want to be versatile in my career in the field of communication. I want to be able to produce anything that is asked of me.

Color scheme and color names: Triadic; Red, Yellow, Blue.

Title Font Name & Category: Lemon Milk, Sans Serif

Copy Font Name & Category: Timeless, Serif; GeosansLight, Sans Serif

Thumbnails of Images used: No images were used that weren’t designed by me.

P8SamDaltonFront

P8SamDaltonInside

Youtube Video Link:

Description: A tri-fold brochure detailing the history of Pepsico.
Process: This was a lengthy process spanning two weeks. I used InDesign to create the base of the project. I decided to use a traditional tri-fold brochure style because it is simple and comfortable. I divided the page into equal thirds and marked the folds. In order to get the images to look the way I wanted I turned them into png files on photoshop and edited out the backgrounds. I decided to put the bottle over one of the folds so the text on both columns would wrap around the image. The new logo I created in Illustrator and then placed the png file of the logo on the back of the brochure. To create the bubbles I just made circles on InDesign and used the color dropper tool to copy the colors from the pepsi logo along with adding in some yellow from the original logo I created. I then changed the transparency and sent the circles to the back of the image of the glass.

Message: Inform the audience of the history of Pepsi Cola.
Audience: Anyone interested in the history of the soft drink company.
Top Thing Learned: I learned a lot about how to format a paragraph design so I can create uniform paragraphs throughout.
Color scheme and color names: Triadic, Red Yellow Blue
Title Font Name & Category: ! Pepsi !, modern
Copy Font Name & Category: Timeless, oldstyle
Word Count of copy: 410
Thumbnails of Images used:
Sources (Links to images on original websites)

Month: July 2016

Project 9: Portfolio

Project 8: Brochure